Communications Portfolio

I'm Elizabeth Applegate, a storyteller at heart who specializes in nonprofit and mission-driven communications, operations, development, and coaching. Throughout my career, I've had the joy of helping organizations transform their messages into movements and their goals into achievements.

From leading a $4M capital campaign to creating digital strategies that bring communities together, my work focuses on building meaningful connections. Here, you'll find a collection of projects that showcase how strategic communication can create lasting impact.

What sets me apart is my background as a Professional Certified Coach (PCC) through the International Coaching Federation. Coaching trained me to listen beneath the surface - to understand what people are actually asking for, the hesitations they don’t name, and the kind of communication that truly lands. That lens shapes how I approach messaging and strategy. I help organizations and leaders navigate stigma, translate complex or sensitive topics into real-world language, and communicate in ways that feel human without losing clarity or authority. Empathy isn’t something I layer on at the end - it’s built into how I assess audience needs and make strategic decisions. This isn’t a soft skill. It’s a strategic advantage.

Each section of this portfolio tells a different story of collaboration, creativity, and community engagement. Whether you're interested in fundraising campaigns that exceeded goals, social media strategies that built vibrant online communities, or events that brought people together for amazing causes, you'll find examples of how strategic communications can make a difference.

Marketing Collateral, Strategic Planning

Angels for Change Fundraising Gala

Sensitive Communication, Presentations, Marketing Timeline

Long-Term Campus Sustainability Team

Website, Grand Opening, Marketing Collateral

Plano Community Coworking

Newsletters, Graphics, Marketing Collateral, Fundraising

FUMC McKinney

Social Media, Fundraising, Marketing Collateral

Camp Summit

Newsletters, Press Releases

SCPH Club

Grand Opening, Logos, Signage

Shear Magnolia