Camp Summit

Digital Marketing & Communications Strategy

Challenge

Develop and execute a comprehensive digital communications strategy for Camp Summit, currently a year-round camp serving children and adults with disabilities. The organization needed to increase visibility, strengthen donor engagement, and ultimately drive fundraising success through compelling digital storytelling across multiple platforms. This required coordinating messaging across various channels while maintaining consistent branding and effectively communicating the impact of the organization's programs.

Strategic Approach

• Created an integrated digital communications plan aligning website content, social media, email newsletters, and fundraising campaigns

• Developed a content strategy centered on authentic storytelling that showcased camper experiences and program impacts

• Designed audience-specific digital journeys for different stakeholder groups (donors, families, corporate partners)

• Established a cohesive digital brand identity that conveyed inclusivity and accessibility

• Implemented data-driven approaches to track engagement and optimize digital communications

Implementation

• Managed complete website redesign on Django platform, improving user experience and information architecture

• Created and distributed regular email newsletters using Adobe InDesign, highlighting camper stories and organizational updates

• Developed and executed the "#SelfiesForSummit" digital fundraising campaign across multiple platforms

• Designed digital marketing materials for signature events including the annual Boots & Bandanas Gala and Golf Tournament

• Produced visual content including photographs, graphics, and promotional materials using Adobe Creative Suite

• Coordinated digital promotions for North Texas Giving Day, maximizing the impact of matched donations

• Maintained consistent messaging and branding across all digital platforms while tailoring content for each channel

Results

• Achieved record-breaking fundraising through the "#SelfiesForSummit" digital campaign, raising $67,000 in a single day (27% increase from previous year)

• Successfully promoted and documented signature events that became cornerstone moments in the fundraising calendar

• Increased digital engagement through website traffic, email open rates, and social media interaction (specific metrics if available)

• Strengthened community connections through strategic digital storytelling, resulting in expanded partnerships and donor relationships

• Created sustainable digital communications systems that effectively communicated the organization's mission and impact

Skills Demonstrated

• Website management and content development

• Multi-channel digital communications strategy

• Fundraising campaign promotion through digital platforms

• Brand consistency across diverse communications channels

• Visual storytelling and graphic design using Adobe Creative Suite

• Data-driven digital marketing optimization

• Audience-specific messaging for diverse community groups