You were never meant to just "get through" life.
You were meant to wake up and create something extraordinary — even (especially) if you've spent years feeling stuck in routines that don't fit anymore.
I'm Liz Applegate — Optimization Coach for midlife women, health-focused changemakers, and coaches ready to stop sleepwalking through life and start living aligned with who they're meant to be.
My own alignment journey wasn't a straight line. My first memory around “personal development” started with a crackling voice over my 7th-grade school announcements, where I first heard the words: “Life is an echo. What you send out comes back. What you give you get. What you see in others exists in you."
A wise school faculty member chose to play snippets of Zig Ziglar’s “See You at the Top” during our morning announcements. I wish I could thank that person. That morning changed my life trajectory.
At the time, my home life was far from easy. Hearing those words was a profound turning point for me. It was the first time anyone had told me that I could choose what my life looked and felt like. I could choose to have a good day. I could choose my feelings. I could choose my future. That simple idea planted a seed of empowerment that would shape the way I live and the way I lead.
Years later, through personal transformations in health, mindset, career, and identity, I discovered what true, sustainable change really demands:
Deep Self-Discovery: Exploring what you value, what lights you up, and what's been holding you back beneath the surface.
Strategic Integration: Building habits, systems, and daily choices that align with your true self—not just chasing outcomes.
Forward Action: Moving with clarity and confidence toward the life you actually want to live.
This isn’t about chasing someone else's version of "success."
It's about reclaiming the bold, brilliant version of you that’s been there all along.
Through my coaching, I help my clients reconnect with their inner compass, clear the noise, and create real momentum — whether they’re reclaiming their health, reigniting their sense of purpose, or leveling up their coaching impact.
If you're ready to stop running on autopilot and start designing a life you can't wait to wake up to, you're exactly where you need to be.
