It’s not too late
to stop sleepwalking through life.

It’s time to awaken who you were always meant to be.

Liz Applegate on a boat with ocean background, wearing a white shirt and beige shorts, smiling.

I help midlife women, health-focused changemakers, and coaches create sustainable transformation from the inside out — so they can finally live in alignment with who they’re meant to be.

How I Can Support You

  • Ocean waves at sunset with a pastel sky

    Coaching for Women Over 50

    Reignite your purpose.
    Build a life that fits.

    I help women in midlife reclaim their identity, rebuild confidence, and take bold, aligned action.

    Explore Coaching
  • Ocean waves crashing onto a sandy beach under a clear blue sky with a few scattered clouds.

    GLP Support with the RECLAIM Method

    Weight loss isn’t just physical — it’s personal.

    I help women using GLP-1 medications achieve sustainable weight-loss, shift their mindset, and align with their future identity.

    Learn About RECLAIM
  • Ocean wave at sunset

    Coaching for Coaches

    You hold space for others. I’m here to hold space for you.

    I help coaches grow with clarity, confidence, and alignment — whether you're building a business or pursuing ICF credentials.

    Support for Coaches
Smiling Liz Applegate with short blond hair in a pink top standing on a tropical beach with turquoise water and palm trees.

Hi, I’m Liz Applegate — Optimization Coach for women ready to wake up and start living fully again.

After helping hundreds of women and coaches reclaim their clarity, confidence, and purpose, I know this for sure: true transformation sticks when it's aligned with who you are — not who the world told you to be.

As a Professional Certified Coach, mentor, and guide for midlife reinvention, I bring mindset work, habit-building, and deep discovery to every session. Whether you’re building a business, reclaiming your health, or reimagining what’s next, I’m here to help you wake up to the life you were meant to live.

“No one can expect to grow without mentoring, structure, and support. Liz offers the right balance of listening, empathy, feedback and patience to clarify where you are now, and what direction you want to take.”
— Deborah Shannon Warner

Ready to Reclaim Your Life?

Book a free connection call and let’s talk about the version of you that’s been waiting to rise.

Close-up view of a large ocean wave forming a tube, with water droplets suspended in the air and a cloudy sky in the background.

The only person you are destined to become is the person you decide to be.

~Ralph Waldo Emerson