The Intentional Multi-Hyphenate

Helping women reclaim their identity, their confidence, their health, and their purpose - with clarity, creativity, and unapologetic reinvention.

Whether you’ve landed here for coaching, business support, creativity, or community…you’re in the right place.

This is your reinvention era. Let’s make it intentional.

Liz Applegate

Hi, I’m Liz.

Coach, creator, problem-solver, storyteller, and midlife reinvention hype woman.

I help women step into the identity they’re meant for - whether that means shifting their health, rebuilding their confidence, launching a business, expanding their impact, or finally choosing themselves without apology.

With nearly a decade of coaching experience, 900+ client hours, and a whole lot of lived wisdom (including rebuilding my life more than once), I bring a mix of mindset work, identity alignment, health optimization, and practical strategy to everything I do.

I don’t believe we’re “too old” for anything.
I believe midlife is where the magic actually begins.

Choose Your Path

  • The RECLAIM Method™

    Mindset | Identity | Behavior Psychology | Sustainable Health

    RECLAIM is my signature coaching framework designed for women using GLP-1 medications, who want results that last far beyond the needle.

    It’s not just about habits. It’s about identity-aligned living.

    Inside RECLAIM, we focus on:

    • Nervous-system supportive routines
    • Thought patterns + emotional resilience
    • Sustainable, protein-forward nutrition
    • Metabolism, strength training, and muscle preservation
    • Identity shifts that support long-term success
    • Building self-trust, consistency, and ease

    Whether you join the RECLAIM Course, work with me 1:1, or start with the RECLAIM Foundations Guide, this path helps you become the woman who keeps the results with confidence, clarity, and freedom.

    Help me Reclaim

  • Tame Business Overwhelm

    Systems | Tech | Setup | Simplicity + Momentum

    Running a business shouldn’t feel like juggling flaming swords while Googling “why won’t this button connect to my email list.”
    And yet… that’s where most entrepreneurs get stuck.

    Tame Business Overwhelm is where I step in as your systems strategist + tech translator + business sanity preserver, helping you create the clean, simple foundation your work deserves.

    This isn’t cookie-cutter business coaching. This is hands-on, “let’s get the backend of your life together” support.

    What I help you with:

    • Website Setup + Organization
    • Email + Newsletter Platforms
    • Scheduling + Client Systems
    • Course + Digital Product Setup
    • Marketing + Social Media Foundations
    • The “Please Just Help Me Fix This” Zone

    Tame Business Overwhelm gives you support, structure, peace, and momentum without the stress spiral.

    Tame the Overwhelm

  • Forever Beach Girl

    A coastal lifestyle brand for women who are young at heart - no matter their ZIP code.

    Forever Beach Girl is where nostalgia meets sandy-toes energy.

    It’s beach-inspired jewelry, playlists, tees, archetypes, and a whole vibe for women who crave fun, color, and “just-got-back-from-a-coastal-roadtrip” energy.

    Inside FBG you’ll find:
    • Handmade beachy jewelry
    • Beach-inspired lifestyle accesories
    • 80s-inspired tees + apparel
    • The 4 Beach Girl Archetypes
    • Curated Spotify playlists
    • A community built around joy, freedom, and ocean vibes
    • Gifts and products that remind you to play

    For every Forever Beach Girl purchase, 10% of profits go directly to the Sea Turtle Preservation Society, supporting rescue operations, nesting beach protection, and education programs.

    You don’t have to live near the beach to feel like a beach girl.

    Take me to the Beach

  • Midlife Schmidlife (Podcast + Stories)

    Stories, conversations, and real talk about reinvention after 40.

    What started as a podcast became a movement and now it’s growing into a book, a body of work, and a space for women rewriting the narrative on aging.

    Midlife Schmidlife explores:
    • The surprising freedom of midlife reinvention
    • Identity shifts, career pivots, health stories, and second acts
    • Brave conversations with women who’ve rebuilt their lives
    • My own journey of starting over, choosing differently, and becoming who I was meant to be
    • Coaching insights + reflection questions to help listeners apply what they hear

    This is where humor, honesty, and hope intersect.

    Where we stop sleepwalking through life and start living intentionally.

    New season coming soon!

    Listen to the Podcast

Your next chapter isn’t waiting for you.
It’s being built by you.

And you don’t have to choose just one path. You’re allowed to be a multi-hyphenate.
You’re allowed to reinvent yourself.
You’re allowed to pursue joy, health, creativity, and purpose simultaneously.

If you want support choosing your next step, I’m here.